I'm a marketing copywriter with extensive experience developing multi-channel content for companies of all sizes from start-ups to Fortune 200 companies. Making complicated subject matter interesting and easy to understand is my superpower.
happy accident
I was supposed to be Victoria in Cats on Broadway. Then a college skiing “incident” took that off the table. What next? Hmmm. What college major requires the least amount of math to graduate? Journalism. Bang! That’s how my career started.
I never thought I’d love to write.
But I did. I found it very much like dancing. Just easier on the feet. Expression. Discipline. Passion. Technique. Performance. Writing became my dance.
So I did what any dancer, sorry–writer would do. I went to the West coast to be discovered. Shockingly, agencies weren't wooing me with fancy dinners and concert tickets. However I did manage to absorb some pretty decent experience writing for a small boutique agency specializing in high-end real estate as well as a big commercial construction company that required me to operate its heavy equipment before writing about it. I have to say, that such hands-on experience resulted in many creative breakthroughs.
Anyway, after two earthquakes and almost 3 years later, I ventured back home to the Midwest to write for a direct selling company before taking a copywriting job with a Fortune 100 financial company in Virginia. Over a decade later, I landed a job as an official “storyteller” for a direct marketing company that makes me feel like Elaine from Seinfeld.
Currently, I'm writing for a large health insurer in Richmond. I do everything from big picture concepts to detailed reporting.
I would say well-rounded describes my experience, as I’ve written in virtually every genre and every channel. But the one constant is the audience. It’s about truly connecting with people: engaging, informing, and delighting them, so you can receive their applause––better yet, a standing ovation.
I'm available for full-time and freelance opportunities.
Please consider hiring a used-to-be-dancer turned writer by happy accident. Just think of the dance moves I can teach you at company parties.
Time to have an aha!