traci cox

Marketing Communication Writer, Senior

​October 2021 - Present

Anthem., Richmond, Virginia
• Consults with business leaders to identify business objectives. 

Recommends communication strategies and implementation approaches.
• Collaborates with creative teams to develop communication solutions.
• Researches, writes, edits, and reviews content for print and digital programs.
• Ensures all materials meet internal and external business and legal standards and

follow corporate standards, guidelines, and approval processes. • Mentors other communication specialists and support staff.

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HIGHLIGHT:
• Created scripting for leadership for the annual Marketing Town Hall

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Copy & Content Manager

​March 2015 - October 2021

Stauer., Richmond, Virginia
• Create long and short copy in Stauer’s storytelling brand style for multi-channels including direct marketing, print, e-commerce, and videos. 

• Generate on average 5 print ads a month that appear in publications such as National Geographic, Smithsonian, The Wall Street Journal, and Newsweek.

• Lead new product launches and rebranding initiatives.

• Partner with multiple teams to develop communication and delivery strategies and coordinate efforts company-wide.

• Train and manage copywriter resources.

• Ability to manage a large scope of work with shifting priorities and tight timelines.

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HIGHLIGHTS:
• Helping script and launch Stauer’s first national television commercial.

• Coming onboard as a writer and gaining the opportunity within weeks to oversee all copy and content responsibilities.

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Senior Copywriter

May 2002 - March 2015

Capital One Financial Corporation., Richmond, Virginia

• Crafted compelling, approachable messaging across print, digital, and experiential channels for multiple lines of business.

• Collaborated with stakeholders and product experts to optimize messaging.

• Ability to follow a creative brief and successfully fulfill business intent.

• Corporate branding and communications. 

• Led internal and external branding initiatives.

• Manage contractor resources.

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HIGHLIGHTS: 

• Multicultural Excellence Award by the Association of National Advertisers for celebrating diversity in a student banking campaign.

• Circle of Excellence Winner: Online Banking Website Team.

• Led a team in creating a successful student checking campaign. 

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Business Writer at Business.com

(2015-2018) 

• Researched and created content for business-based articles.

to oversee all copy and content responsibilities.