traci cox

copywriting • branding • strategy

samples

New Card Customer Email 1 of 4

Part of an email campaign touching key times in the customer journey with their new credit card.

New Card Customer Email 2 of 4

Part of an email campaign touching key times in the customer journey with their new credit card.

New Card Customer Email 3 of 4

Part of an email campaign touching key times in the customer journey with their new credit card.

New Card Customer Email 4 of 4

Part of an email campaign touching key times in the customer journey with their new credit card.

Microsite

A sample of work done to help customers navigate the process of transitioning from HSBC to Capital One.

New Card Customer Email 1 of 4

Part of an email campaign touching key times in the customer journey with their new credit card.

New Card Customer Email 2 of 4

Part of an email campaign touching key times in the customer journey with their new credit card.

New Card Customer Email 3 of 4

Part of an email campaign touching key times in the customer journey with their new credit card.

New Card Customer Email 4 of 4

Part of an email campaign touching key times in the customer journey with their new credit card.

Microsite

A sample of work done to help customers navigate the process of transitioning from HSBC to Capital One.

web

emails, banners, microsites, blogs...

Variable and modular content, accessibility, designing for mobile, SEO, and all that touchy clicky stuff.

Integrated Campaign

Full spectrum campaign to entice students to bank on campus at Capital One.

Student Banking Campaign

Won the Multicultural Excellence Award by the Association of National Advertisers.

Student Banking Campaign

Won the Multicultural Excellence Award by the Association of National Advertisers.

Student Banking Campaign

Won the Multicultural Excellence Award by the Association of National Advertisers.

Student Banking Campaign

Won the Multicultural Excellence Award by the Association of National Advertisers.

B2B Print Ad

Part of a series marketing Capital One's auto financing to dealerships.

B2B Print Ad

Part of a series marketing Capital One's auto financing to dealerships.

Direct Response

Direct mail campaign promoting High Yield Checking.

Direct Response

Direct mail for Personal Lending

Direct Response

Direct mail for Personal Lending.

Print Ad

Partnership with Hyundai.

National Print Ad

National Print Ad

Catalog

Catalog

National Print Ad

Integrated Campaign

Full spectrum campaign to entice students to bank on campus at Capital One.

Student Banking Campaign

Won the Multicultural Excellence Award by the Association of National Advertisers.

Student Banking Campaign

Won the Multicultural Excellence Award by the Association of National Advertisers.

Student Banking Campaign

Won the Multicultural Excellence Award by the Association of National Advertisers.

Student Banking Campaign

Won the Multicultural Excellence Award by the Association of National Advertisers.

B2B Print Ad

Part of a series marketing Capital One's auto financing to dealerships.

B2B Print Ad

Part of a series marketing Capital One's auto financing to dealerships.

Direct Response

Direct mail campaign promoting High Yield Checking.

Direct Response

Direct mail for Personal Lending

Direct Response

Direct mail for Personal Lending.

Print Ad

Partnership with Hyundai.

National Print Ad

National Print Ad

Catalog

Catalog

National Print Ad

print

Direct response, display, brochures, point of sale...

Paper cuts aside, there is still a time and place for this medium.

tv

from national TV commercials to logo development...

Finding a voice, telling the story, showing some mojo.

This is just a sample of my work. To see more or find your aha >>